Nelly Matorina

Video & Installation Artist / Sleep Scientist

Rhetoric Magazine (2010-2015)

I was founder and director of Rhetoric Magazine for 4 years, spanning March 2011 – March 2015. In this time, we published four online magazines (which can be viewed on, and held events in Kingston, Toronto, and Edinburgh. My roles included general organization, communicating with and selecting contributors, layout designs (specific examples can be viewed here), editing pieces submitted for publication, hiring an executive team, as well as creating and running the website. Doing this work has been the most profound learning experience in my life so far, most importantly learning anything that was necessary to ensure that we could continue this work. Throughout my time working with Rhetoric Magazine, I studied web design and administration, layout designs, non-profit business models, and the way small arts collectives are structured. It grew to be a very large project, encompassing 70 contributors in 16 different countries.